The "Hidden Tax" on Events: Why You Should Stop Absorbing Ticket Fees
You’ve calculated your budget perfectly. Venue rental, marketing, sound equipment, staff. You set your ticket price at €50, expecting to make a decent profit.
But at the end of the month, you look at your payout report and realize you’re missing a huge chunk of revenue. What happened?
Platform fees happened. And if you aren't careful, they can eat up to 10-15% of your hard-earned profit.
Here is why the old model of ticketing is broken, and how smart organizers are fixing it.
The Problem: "Service Fees" vs. Your Bottom Line
Most legacy ticketing platforms charge high percentage fees. Many organizers feel guilty about passing this cost to their customers, so they choose to "absorb" the fee inside the ticket price.
This creates a dangerous math problem. If you sell a ticket for €50 and absorb the fees, you might only keep €46. Scale that up to 500 tickets, and you have just lost €2,000 in pure profit.
That is the cost of a better venue, a headlining act, or your entire marketing budget—gone.
The Solution: Pass the Fee (It's Normal Now)
At TixFlow, we believe organizers should keep 100% of their ticket face value.
The standard in modern e-commerce is that the buyer pays for the convenience of digital booking. Think about it: when you order food delivery or book an Airbnb, you expect a small service fee. Your attendees expect it too.
- Set Your Price: You want €50? You get €50.
- The Buyer Pays: The system adds a small processing fee on top (e.g., €51.50 total).
- You Keep Your Margin: Your revenue remains predictable and protected.
Why TixFlow is Different
We built our platform to make this transition easy for you.
- Fairer Rates: We keep our operational costs low so the fee added to the buyer remains small and reasonable.
- No "Cash Flow" Tax: Waiting for payouts is also a hidden cost. With TixFlow’s Direct Stripe Integration, we don't hold your money. The funds land in your account instantly. You can pay your vendors today, not next month.
Don't Work for the Platform
You are the one doing the hard work—booking talent, managing logistics, taking risks. The ticketing platform is just a tool. It shouldn't be a business partner taking a double-digit cut of your revenue.
Check Your Potential Savings
Curious how much more you could earn by switching models?