Eventbrite vs. TixFlow: Why Your Business Needs a Dedicated Platform, Not Just an Aggregator

When choosing a ticketing system, you aren't just choosing software—you are choosing a business partner. For years, Eventbrite has been the default choice for many. It is a massive marketplace with millions of users.

But the event industry has changed. Modern organizers don't want to wait weeks for their payouts. Attendees don't want to create accounts just to buy a ticket. And nobody wants to lose revenue to high fees.

TixFlow was built as a direct response to these frustrations. We aren't trying to be another "marketplace" where you compete for attention. We are a tool that gives control back to you.

Here is the honest comparison of how the two platforms differ.

1. Your Money: Waiting vs. Instant Access

This is the most critical difference for your cash flow.

Eventbrite: typically operates on a "payout after event" model. In many cases, they hold your ticket revenue until your event concludes (or release it in capped tiers). This creates a cash flow gap: you have to pay for marketing, venue deposits, and staff today, but you only get your revenue next month.

TixFlow: We use Stripe Connect. We do not touch your money. As soon as a customer buys a ticket, the funds (minus fees) are routed directly to your Stripe account.

The Result: Your budget is liquid. You can reinvest revenue into ads immediately after selling your first ticket.

2. The Customer Journey: "Sign Up" vs. Guest Checkout

Conversion is king. Every extra click during checkout increases the chance that a customer will drop off.

Eventbrite: Often encourages or forces attendees to create an account, verify their email, or download an app. Their goal is to acquire your customer into their ecosystem so they can market other events to them later.

TixFlow: We believe in a Zero-Friction philosophy. Your attendee is your customer, not ours. They select a ticket, pay via Apple Pay, Google Pay, or card, and get their QR code instantly. No account creation required.

The Result: A faster checkout flow leads to higher conversion rates and more sold-out shows.

3. Your Brand vs. Their Brand

Eventbrite: When you sell there, you are building Eventbrite's brand. Your event page is heavily branded with their logo, and at the bottom of your checkout, they might recommend "similar events" nearby—potentially driving your customers to your direct competitors.

TixFlow: We provide a white-label experience. You can customize your page to match your identity. We don't spam your customers with other offers, and we don't distract them with competitors' events.

The Result: You build a loyal community that returns to you, not just to a general marketplace.

4. Fees: High & Complex vs. Transparent & Fair

Eventbrite: Their fee structure can be complex, often combining a percentage of the ticket price with a fixed fee per ticket, plus payment processing costs. For higher-priced tickets, this adds up significantly.

TixFlow: We aim to be the most organizer-friendly option on the market. Our pricing model is designed to be transparent and competitive.

The Result: You keep more of your revenue. Plus, our flexible calculator allows you to easily decide whether to absorb the fees or pass them on to the buyer, ensuring you get the exact profit margin you planned for.

Summary: Which one should you choose?

If your strategy is to list your event and hope that random strangers find it while browsing a massive catalog, a marketplace like Eventbrite is a valid option. You pay a premium for that potential exposure.

But if you already have an audience (social media, email list, community) and you want to maximize your profit, control your cash flow, and offer your fans the smoothest buying experience possible—TixFlow is built for you.

Stop renting your audience. Start owning your business.